Google Ads Audit in Michigan
If you are running Google Ads but not sure if you are getting the best results, an audit will tell you exactly what is working, what is not, and where you are wasting money. We review every aspect of your Google Ads account and deliver actionable recommendations to improve performance immediately.
Why Michigan businesses choose Kopplin Co.
Here is what you get when you work with us for google ads audit.
Find wasted ad spend
Most Google Ads accounts waste 20-40% of their budget on irrelevant searches, poor targeting, or underperforming ads. We identify exactly where your money is going and how to redirect it toward leads.
Campaign structure review
A well-structured account performs better and is easier to optimize. We review your campaign organization, ad group structure, and keyword grouping for opportunities to improve.
Ad copy effectiveness analysis
We evaluate your ad headlines, descriptions, and extensions against best practices and your competitors to identify copy improvements that can increase your click-through rate.
Landing page alignment check
If your landing pages do not match your ad messaging, you are paying for clicks that never convert. We review the connection between your ads and landing pages for consistency.
Conversion tracking verification
Incorrect conversion tracking means you are making decisions based on bad data. We verify that every conversion action is tracked correctly so your reporting is accurate.
Actionable recommendations
We do not just point out problems. Every finding comes with a clear recommendation you can implement immediately to improve performance.
What is included in your google ads audit
Everything you need to get results, handled for you.
Account Structure Review
Analysis of your campaign organization, ad groups, and keyword structure for efficiency and performance.
Keyword Performance Analysis
Review of keyword quality scores, search term reports, and negative keyword coverage to reduce wasted spend.
Ad Copy Review
Evaluation of your ad headlines, descriptions, and extensions for relevance, quality, and competitive positioning.
Landing Page Assessment
Review of landing page relevance, speed, and conversion elements to ensure your clicks turn into leads.
Conversion Tracking Audit
Verification that all conversion actions are properly configured and firing correctly.
Competitive Benchmarking
Analysis of your impression share, auction insights, and positioning relative to competitors in your market.
Google Ads Audit across all of Michigan
Based in Jackson, Michigan, we work with local service businesses across the state. We also offer all google ads services.
Ready to get started with google ads audit?
Book a free consultation and we will give you a preview of the issues in your Google Ads account and show you how much you could save.
Only 4 spots per month · 30-day delivery · More leads guaranteed or $1,000 back