SEO Audit in Michigan
An SEO audit is the starting point for any serious search optimization effort. We analyze every aspect of your website, from technical health to content quality to backlink profile, and deliver a prioritized action plan that shows you exactly what to fix first to start ranking higher.
Why Michigan businesses choose Kopplin Co.
Here is what you get when you work with us for seo audit.
Complete technical health check
We crawl your entire website to identify broken links, crawl errors, duplicate content, missing meta tags, slow pages, and every other technical issue that affects your rankings.
Content gap analysis
We compare your content against competitor sites and search demand to identify pages you should have but do not, plus existing pages that need improvement.
Backlink profile review
We analyze who links to your site, the quality of those links, and your overall authority compared to competitors. This reveals link building opportunities and toxic links to disavow.
Local SEO assessment
For local businesses, we review your Google Business Profile, local citations, and local ranking factors to identify opportunities to improve your visibility in your service area.
Prioritized action plan
We do not just hand you a list of problems. We prioritize every recommendation by expected impact so you know exactly what to fix first for the fastest ranking improvements.
Competitor benchmarking
We analyze what your top-ranking competitors are doing right and where they are vulnerable, giving you a clear playbook to close the gap and eventually outrank them.
What is included in your seo audit
Everything you need to get results, handled for you.
Technical SEO Crawl
A complete crawl of your website identifying broken links, crawl errors, redirect chains, and indexing issues.
On-Page SEO Review
Analysis of title tags, meta descriptions, headings, content quality, and keyword targeting across all pages.
Page Speed Analysis
Performance testing across devices with specific recommendations for improving Core Web Vitals scores.
Backlink Profile Audit
Review of your incoming links identifying high-value backlinks, toxic links, and link building opportunities.
Competitor Analysis
Side-by-side comparison of your SEO metrics against your top local competitors.
Prioritized Recommendations
A clear, ranked action plan showing which fixes will have the biggest impact on your rankings.
SEO Audit across all of Michigan
Based in Jackson, Michigan, we work with local service businesses across the state. We also offer all local seo services.
Ready to get started with seo audit?
Book a free consultation and we will give you a preview of the issues holding your site back and show you what a full SEO audit can uncover.
Only 4 spots per month · 30-day delivery · More leads guaranteed or $1,000 back