The Kopplin Co. Blog
Tips, insights, and strategies for local service businesses looking to grow online.
Google Business Profile Optimization: The Complete Guide for Local Businesses
Your Google Business Profile is often the first thing customers see. Here's how to optimize it to show up in the Local Pack and win more calls.
Read moreSEO vs. Google Ads: Where Should Your Local Business Spend First?
Both SEO and Google Ads drive leads, but they work on completely different timelines. Here's how to decide where to invest your marketing budget first.
Read moreIs Your Website Costing You Customers? 5 Warning Signs
Your website might look fine to you, but small issues could be sending potential customers to your competitors. Here are five red flags Michigan business owners should check for.
Read moreHow to Respond to Negative Google Reviews (Template Included)
Bad reviews happen to every local business. How you respond can build trust or drive customers away. Here's exactly what to say.
Read moreSmall Business Website Checklist: 7 Must-Haves That Drive Leads
Not sure if your website has what it takes to generate leads? Here are the seven essentials every local service business website needs to convert visitors into customers.
Read moreWhy Cheap Websites Cost Local Businesses More Than They Save
A $500 website seems like a bargain until you calculate how much business it's costing you. Here's the real math on cheap websites for service businesses.
Read moreThe StoryBrand Framework: A Guide for Local Service Businesses
Most business websites talk about themselves when they should be talking about the customer. The StoryBrand framework fixes that. Here's how to apply it to your service business website.
Read moreWebsite Not Generating Leads? Here's How to Fix It
You're getting traffic but your phone isn't ringing. The problem usually isn't your marketing, it's your website. Here are the most common conversion killers and how to fix them.
Read moreGoogle Ads for Small Business: 5 Mistakes Wasting Your Budget
Most small businesses lose money on Google Ads because of avoidable mistakes. Here are the five most common budget killers and how to fix them.
Read moreHow Much Does a Small Business Website Cost in 2026?
Small business website costs range from $500 to $15,000+ depending on your approach. Here's a full breakdown of what you're really paying for and what Michigan service businesses should expect.
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