The Kopplin Co. Blog
Tips, insights, and strategies for local service businesses looking to grow online.
Can I do SEO by myself?
Yes, you can do meaningful SEO for your small business by yourself. Here is exactly what is realistic to DIY, what hits a wall fast, and a 30 day plan to get started without spending a dollar.
What makes a website look expensive
An expensive looking website is rarely about a bigger budget for graphics. It is about restraint, hierarchy, typography, spacing, and details that most DIY sites get wrong. Here is what actually moves a site from cheap to premium.
Can ChatGPT build me a website?
ChatGPT can write the code for a webpage in minutes, but a webpage is not a website. Here is where it works, where it breaks, and when to hire a real web designer.
What are the 7 C's of web design?
The 7 C's of web design are clarity, consistency, content, credibility, compatibility, call to action, and conversion. Here is what each one means and how to use them to build a site that actually earns customers.
What is the 3 second rule in web design?
The 3 second rule says visitors decide whether to stay or leave a website within three seconds. Here is what your site needs to communicate in that time and how to pass the test.
How much does a website designer cost in 2026?
Website design pricing in 2026 falls into four tiers, from $0 DIY builders to $3,000+ professional builds. Here is what you actually get at each price point and how to match your investment to how competitive your market is.
What Is a Rank Map and Why Does It Matter for Michigan Businesses
A rank map is a grid of Google searches at GPS coordinates that shows where your business actually shows up. Here is why ranking in the top three matters and how to turn your map green.
8 Things Jackson Small Businesses Can Do Right Now to Show Up in Local Search
Eight free, practical steps Jackson, MI small businesses can take this week to rank higher in local search and get found by more customers.